What are the 10 ways to build a data-driven customer journey?

Antsomi co-founder and CEO, Serm Teck Choon, was invited by IJM Corporation Berhad as one of the speakers for their InnoTech Day, which is an internal event for their employees.

Serm shared this with 70+ IJM’s staff on 26th Nov 2020. It’s a fun session whereby the participants asked many smart questions and Serm truly enjoyed the discussion with the IJM team.

Below the 10 ways to build a data-driven customer journey:

1. Creating identity resolution
2. Creating 360-degree customer view
3. Aggregate all data into a single dashboard
4. Segment your customers
5. Providing AI-driven recommendations & personalization
6. Providing email personalization
7. Running dynamic digital ads targeting the audience
8. Improving the social commerce experience
9. A/B testing the marketing automation
10. Providing QR code with offline to online

Thanks to IJM for the invite and it’s fun to work with them!