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Contact UsAntsomi CEO Shared the 10 Ways to Build a Data-driven Customer Journey
What are the 10 ways to build a data-driven customer journey?
Antsomi co-founder and CEO, Serm Teck Choon, was invited by IJM Corporation Berhad as one of the speakers for their InnoTech Day, which is an internal event for their employees.
Serm shared this with 70+ IJM’s staff on 26th Nov 2020. It’s a fun session whereby the participants asked many smart questions and Serm truly enjoyed the discussion with the IJM team.
Below the 10 ways to build a data-driven customer journey:
1. Creating identity resolution
2. Creating 360-degree customer view
3. Aggregate all data into a single dashboard
4. Segment your customers
5. Providing AI-driven recommendations & personalization
6. Providing email personalization
7. Running dynamic digital ads targeting the audience
8. Improving the social commerce experience
9. A/B testing the marketing automation
10. Providing QR code with offline to online
Thanks to IJM for the invite and it’s fun to work with them!
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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