Success Story with Antsomi CDP 365

ZUS Coffee Elevates Customer Engagement with Antsomi CDP 365

Overview

ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to enhance its customer engagement and personalization strategy. By leveraging on Antsomi CDP 365, ZUS Coffee transformed its customer engagement approach with a 360-degree customer view to drive data-driven marketing initiatives.

About ZUS Coffee

At the heart of ZUS Coffee, our mission is to bring specialty coffee inherently seen as expensive – to the local community at an affordable
price. We strive to understand what coffee means to you and commit ourselves to delivering greater convenience and accessibility for
the community. At every touchpoint, we aim to deliver the best ZUS Coffee experience to ensure that ZUS Coffee is always a Necessity,
not a Luxury. More info on https://zuscoffee.com

The Challenges

As ZUS Coffee continued to expand, it faced several challenges:

  • Understanding customer preferences and behaviors across multiple touchpoints.
  • Delivering targeted promotions and personalized offers to different customer segments.
  • Automating voucher distribution while ensuring timely reminders for unredeemed offers.
  • Gaining deep business insights from marketing attribution to transaction data to optimize marketing strategies.
  • Integrating with the relevant data sources to enhance audience targeting.
  • Improving app experience with personalized recommendations

The Solutions

With Antsomi CDP 365, ZUS Coffee implemented a data-driven approach to customer engagement, significantly improving personalization and operational efficiency.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

Targeted Voucher & Promo Distribution

ZUS Coffee leveraged CDP 365 to push vouchers and promotional offers directly to customer inboxes. By utilizing the CDP’s advanced segmentation capabilities, ZUS Coffee effectively tailored vouchers for relevant customer groups, maximizing campaign effectiveness.

The Results

From 2023 to 2024, the activation driven by Antsomi CDP 365 increased by 3X of converted customers, 6X of transactions, and 6X of revenue by delivering personalised messages via targeted campaigns

The personalized campaign leveraging Antsomi CDP 365 and GenAI-driven creatives uplifted 21% of the revenue of the segmented group of coffee drinkers in the last 30 days vs. the control group

The AI segmentation model output by Antsomi CDP 365 enabled ZUS Coffee’s marketing team to implement more targeted strategies for their segmented group of coffee drinkers. By segmenting customers based on similar behaviors and purchasing patterns, ZUS Coffee can tailor their marketing efforts more effectively from 5%-20% vs the control group, enhancing engagement with each segment

We started using Antsomi CDP 365 in early 2023 when we had less than 200 stores nationwide. To date, we have grown to more than 700+ stores in Malaysia, and Antsomi CDP 365 plays a crucial role in helping us serve our customers with targeted and tailored-made messages after understanding what consumers really seek leveraging on Antsomi’s customer data platform. We are proud to provide our customers with such a personalized experience, and we’re happy to have Antsomi CDP 365 as a partner on this journey.

Stephy Foong, Vice President, Marketing, ZUS Coffee

Summary

By adopting Antsomi CDP 365, ZUS Coffee successfully enhanced its customer engagement strategies, leveraging data to deliver hyper-personalized experiences. ZUS Coffee’s collaboration with Antsomi and the integration of CDP 365 improved their marketing efficiency and provided deep insights that fueled their business growth.

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