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Contact UsManaging & Activating Customer Data in an Omnichannel World
Antsomi’s co-founder & CEO, Serm Teck Choon, was invited as one of the speakers and panel moderators for the Malaysian Digital Association (MDA)’s inaugural d Conference held in Kuala Lumpur, Malaysia, on 22-23 June 2023.
Serm presented a 30-min session with the topic of “Managing & Activating Customer Data in an Omnichannel World” and shared a case study on day 1 (22 Jun 2023) of the event.
Serm highlighted the 10 ways to manage and activate customer data in an omnichannel world:
- Unifying multiple data sources
- Creating 360-degree customer view
- Aggregating data into a single dashboard
- Segment the customer data
- Personalise the customer experience with recommendations
- Sending personalised email
- Providing personalised conversational communication
- Building a seamless customer journey
- A/B testing with Marketing Automation
- Offering O2O in-store engagement with QR code
On day 2 (23 Jun 2023), Serm moderated the panel “Cookieless World – Are Publishers Stepping up with Their Identity Strategy.” It was a fantastic sharing from the leading publishers in Malaysia on leveraging data to develop innovative solutions. The panelists included the following:
- Kristine Ong, Chief Strategy & Planning Officer of Astro Media Solutions
- Nicholas Sagau, COO of Rev Media Group
- LeeChin Tan, Group COO, Group Strategy & Content of MCIL Malaysia
- Syamil Fahim, CEO of Nu Ideaktiv Sdn Bhd
The eventful week ended with d Awards 2023 to honour the great digital works done in the Malaysia’s digital media and advertising industry.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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