Go Beyond, Go Borderless

As technology continues to evolve and consumer behaviour continues to change, how can brands break out of the red ocean and explore new opportunities? How to accurately reach the target audience and retain them as loyal customers?
The Petal Ads Summit 2023 by Huawei invited Antsomi’s co-founder & CEO, Serm Teck Choon, as a panelist to discuss this very topic alongside the following panelists:
- Sunny Ooi, Founder & CEO, ClickAsia (moderator of the panel)
- Kevin Zang – Head of Petal Ads, Huawei APAC Region
- Hubert Marchand, Regional Director of Marketing Services, ADA
- Khairil Azizan, Head of Digital Marketing, airasia Super App
The theme of the summit is “Go Beyond, Go Borderless.” It’s a timely theme for the world which is more open now compared to the last three years.

Serm commented that It is great to share the stage with the industry experts discussing the challenges and opportunities of the digital industry, “Not to mention the networking session after event for us to have an opportunity to exchange views with industry peers and friends.”


Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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