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Contact UsDelivering a Delightful and Profitable Omnichannel Experience
Antsomi’s co-founder & chairman, Dinh Le Dat, was invited as one of the speakers for the “Delivering a Delightful and Profitable Omnichannel Experience” session at Digital Acceleration Summit 2.0 held in Pakistan on 8th December 2022.
The session also featured Aamir Altaf, Regional Head, South East Asia & Pakistan: eCommerce & Multichannel at Google.
Dat shared the below in the session:
1. For brands to archive the optimal brand presence and optimize omnichannel ROI, it is essential to build a single customer view for developing the full-funnel marketing strategy where just attributing the online conversion with digital marketing is not enough. Brands are required to track the online to offline conversion with offline touchpoints such as CRM, POS, call centres, conversational commerce, etc.
2. Insights, a feature of Antsomi CDP 365, offers O2O reports for our retail clients in Southeast Asia. The feature shows our clients the ROAS of online to offline, where attribution is added with the offline conversion with digital ads and drives 2-3 times more if compared to the ROAS by just measuring the online conversion.
3. Apart from digital marketing, investing in marketing technologies like Customer Data Platform has become a strategic move for marketers to combine the powers of AdTech and MarTech to help them to achieve the ROI of omnichannel marketing.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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