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Contact UsMarTech Outlook & Top 10 Trends in Southeast Asia & Vietnam
Antsomi’s co-founder and chairman, Dr. Dinh Le Dat, was presenting “MarTech Outlook & Top 10 Trends in Southeast Asia & Vietnam” at Vietnam’s largest marketing technology (martech) event, Vietnam Martech Expo Open 2022.
In his 30-minute presentation, Dr. Dat outlined the following as the top ten trends for martech in the region in 2023-2025:
- Omnichannel Marketing & Experiences
- Customer Data Platform
- Marketing Automation
- Programmatic Ads
- e-Commerce
- Conversation Commerce
- Key Opinion Leaders/Key Opinion Consumers
- Data-driven Marketing
- Loyalty
- Customer Relationship Management
Vietnam Martech Expo Open 2022 was held in Ho Chi Minh City on 24 September 2022, and Antsomi is proud to be one of the event organizers.
Antsomi team members were also taking the opportunity to meet with their clients, partners, and industry peers at the event. They showed the attendess how they can help their organizations to transform into the data-driven companies by leveraging the Antsomi’s customer data platform – Antsomi CDP 365.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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