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Contact UsNew & Unique Marketing Channels & Technologies Bring Great Opportunities
Our co-founder & CEO, Serm Teck Choon, was invited as the moderator for a panel discussion titled “New and Unique Marketing Channels and Technologies Bring Great Opportunities” at HUAWEI Ads Summit 2022 held in Kuala Lumpur on 21st July 2022.
The panel featured distinguished panelists, including Diana Boo (Chief Marketing Officer of Boost), Anna Kim Bo Kyung (Head of Marketing of Carsome), Mochammad Iqbal (Head of Digital and eCommerce of Mindshare Malaysia), and Malcolm Wong (Vice President of Huawei Ads Products Asia, MEA and LATAM).
Serm highlighted his key takeaways at the end of the panel discussion:
1. Platforms evolve, and new choices emerge. Just remember the key – follow where your customers are. You can’t go wrong with that.
2. Apart from marketing platforms, invest in marketing technologies to build your marketing operation. It would be best if you combined the powers of adtech and martech to help you achieve your marketing objectives.
3. The industry is evolving with AI, data, marketing automation, metaverse, web 3, and all the new techs. We must learn, unlearn and relearn to embrace the changes.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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