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Contact UsAntsomi Partners with PURPOSE.ANT
Antsomi is thrilled to partner with PURPOSE.ANT, a marketing powerhouse that is fully stacked with Creativity, Data and Technology.
On 29th June 2022, The Purpose Group and Ants Programmatic announced their merger and have since been a combined entity called PURPOSE.ANT. PURPOSE.ANT’s goal is to design and deliver creativity-driven experiences, connecting full-funnel to grow brands for the future.
PURPOSE.ANT will use Antsomi CDP 365 as its customer data platform to empower its clients with an omnichannel customer experience.
You can check out the following link for details: https://vietcetera.com/en/the-future-is-now-purposeant-unifies-creativity-data-technology-to-help-brands-grow-in-the-digital-era
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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