The MarTech & Data Mindsets for Startups

Antsomi co-founder & CEO Serm Teck Choon was invited by Dream Factory Startup Contest 2022 for giving a talk on the topic of “The MarTech & Data Mindsets for Startups” on 24th April 2022.

The three key messages to the 70+ startup founders in the audience are as below:

1. You need to develop a proper data strategy for your business.

2. You need to use data technology to learn more about your customers, their interests and behaviours while interacting with your brand.

3. You need to implement martech with marketing automation capability to provide better engagement with your customers.

Remember: putting your customers at the center and providing them an omnichannel customer experience would distinguish your company from your competitors.

Frequently Asked Questions (FAQs)

What is the main message of Antsomi’s website homepage?2026-07-28T21:00:49+07:00

The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.

What does ‘Amplify your business in the AI era’ mean?2026-07-28T21:00:43+07:00

‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.

What types of businesses does Antsomi serve according to the homepage?2026-07-28T21:00:38+07:00

Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.

What are Antsomi’s two purpose-built platforms?2026-07-28T21:00:31+07:00

Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.

What is the O2O growth loop?2026-07-28T21:00:26+07:00

The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.

Share This Story, Choose Your Platform!

Subscribe to our newsletter


    By submitting this form, you agree to receive communications from Antsomi about our products and services. You may unsubscribe at any time. See our Privacy Policy for details.

    This site is protected by reCAPTCHA and the Privacy Policy and Terms of Service apply.

    Go to Top