Antsomi Announced Its CDP Maturity Framework

Antsomi announced Antsomi CDP Maturity Framework in the recent Omnichannel Playbook event held on 29th Dec 2021!
In collaboration with SmartOSC, The Purpose Group and Brandmaker, we are very excited to be part of this event with the mission of helping brands to unify their customer data and customer experience!
Antsomi co-founder & chairman, Dinh Le Dat, one of the speakers of the event, presented Antsomi CDP Maturity Framework. The framework aims to help brands plan for their customer data platform (CDP) implementation.
Dat was also one of the panelists in a panel discussion featuring Nguyen Gia Anh Vu (Digital & Technology Director, Heineken Vietnam), Tran Van Anh (Managing Director, Brandmaker), and Giang Nguyen (Founder/CEO, The Purpose Group).
Watch it here if you miss the event:
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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