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Contact UsMarketingFest 2021: “Building a Data-driven Strategy for Your Company”
Antsomi’s co-founder & CEO, Serm Teck Choon, is invited as one of the speakers for the MarketingFest 2021 to share his views on how companies should build a data-driven strategy.
The panel, “Building a data-driven strategy for your company”, will be moderated by Jan Wong (Founder & CEO, OpenMinds), with panelists including Gurun Nevada Dharan (Data Driven Product & Strategy, Shipper), Darren Chong (Performance Marketing Analytic Lead, ADA Asia), and Serm.
Being data-driven can easily be overwhelming. This panel will help you refine your focus and how to get started with a data-driven strategy to enhance your company.
The event is organized by Exabytes. Below is the event and registration information:
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[Panel] Building a data-driven strategy for your company
? 21 September 2021
⏰ 9.00am – 10.00am (GMT+8)
? Platform: Zoom Webinar
? Register: www.marketingfest.asia/series-2
Join us at MarketingFest organised by Exabytes to learn the latest global digital marketing trends and network! We plan to keep you engaged from the start, spreading 3 weeks with 3 online series:
Series 1: Advertising (14-15 September 2021)
Series 2: Data & Insights (21-22 September 2021)
Series 3: Influencer & Social Media Marketing (28-29 September 2021)
More detail: www.marketingfest.asia
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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