3 Keys to Retail

What are the 3 keys to retail at this very different time?
Thanks to Marketing Magazine for inviting our co-founder & CEO, Serm Teck Choon, to contribute this thought leadership article.
Currently, retailers are trying to do whatever they can to survive as more shoppers move to the online world to purchase products and services. Serm shared the three keys to retail so they can provide an omnichannel retail experience to their customers:
1. Create a 360-degree customer view
2. Make customer data platform the core of their business
3. Use martech such as marketing automation tools to do precision marketing
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Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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