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Contact UsCustomer Data Platform for Omnichannel Retail & Precision Marketing
Antsomi’s co-founder and chairman, Dinh Le Dat, presented the following topic at MarTech Conference & Expo 2021 held at Ho Chi Minh City on Jan 23rd: “The Roles and Use Cases of Customer Data Platform for Omnichannel Retail & Precision Marketing.”
MarTech Conference & Expo 2021 is the largest marketing event in Vietnam, attended by more than 2,000 industry peers.
Dat addressed a few key issues faced by retailers in this very different time now:
- When retailers should start to implement the CDP
- CDP checklist, RFP, and roadmap
- Demo the real CDP use case in omnichannel retail
Dat shared three takeaways with the attendees of the event:
- Start with activation: When comes to omnichannel marketing for retail business, start with the end first: activation. From an activation standpoint, you then start understanding what data and channels you need to put in place in order to deliver the ultimate business outcomes.
- Offline Data & CRM: One of the game changers for omnichannel retail is how to connect your offline data to online activation. With such an end goal, cleansing and de-duplicating your offline data with CRM is a very crucial task for connecting offline data to activation.
- Precision Marketing & Customer Lifestage: Focus on precision marketing to deliver the right message to your customers at the right time, hence adding value in customer lifestage.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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