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Contact UsAntsomi CEO & Panelists: Going Digital Means More Than Just Automation
Antsomi co-founder and CEO, Serm Teck Choon, was invited to be part of the panel discussion, ‘Helping Entrepreneurs Win – Going digital means more than just automation: Part 1 – MarTech’, organized by Malaysia Digital Economy Corporation (MDEC) and Marketing Magazine Asia.
Serm spoke alongside Raymond Siva (MDEC), Bala Pomaleh (IPG), and Swathi Eashwer (R3) to address how SMEs should leverage marketing technology (MarTech) and data to drive growth for their businesses.
Below are the three takeaways of the panel discussion:
1. In a time like this, uncertainty is the norm. While planning is important, we also need to adapt and adjust quickly when changes happen. The only way to survive is to constantly learn and upskill yourself – for both organizations and people!
2. There are many free and affordable MarTech tools and software available in the market. SMEs should experiment with them and see how they can help in their businesses. Don’t be afraid of trial and error. You have to face failure if you don’t try.
3. Data has become core to many businesses. Hence, developing a data strategy is very important for all businesses in the next 3 to 5 years. Start now, take ownership of your data and make magic happen on top of it – with the help of the right team and suitable technologies!
You can watch the panel discussion via this link: https://fb.watch/262rfDVKFJ/
Related article: https://marketingmagazine.com.my/expert-consulted-smes-on-martech-solutions-in-helping-entrepreneurs-win
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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