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Contact UsAntsomi CEO & Panelists Shared Views on Digital Marketing Trends Post COVID-19
Antsomi co-founder and CEO, Serm Teck Choon, was invited to moderate a webinar with the amazing panelists, including Charles Gregory, Nina Sharil Khan, and Tze Khay Voon, with the topic of “Digital Marketing Trends Post COVID-19” at the 5th Selangor Smart City & Digital Economy Convention 2020.
The three key takeaways of the panel discussion are:
1. Digital marketing will continually play a vital role in your marketing plan, especially on how to help you grow your business, at this very different time.
2. When you think about digital marketing, don’t just think about spending ad budget on certain media and platforms. You need to develop a proper data strategy – understand your customers’ needs is the key to unlock the opportunities.
3. Digital marketing evolves very fast. The new and emerging channels come and go. The key is to keep engaging with your audience and customers, leveraging on current and upcoming platforms. Keep learning and keep experimenting!
Special thanks to Selangor Information Technology and E-Commerce Council (SITEC) and Kai Ping Yong for the invitation!
If you missed the FB Live or Youtube Live, you could watch it below. The panel discussion starts at 6:01:40 till 6:51:15:
You can also watch it via Facebook. The panel discussion starts at 5:54:00 till 6:43:30: https://www.facebook.com/sitecmy/videos/764610347602401/
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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