Southeast Asia gets its first AI-enabled customer data platform. Here’s how it works.

Face it. Data is everything in this day and age.

It helps people and businesses make better decisions to enhance their lives and the experience of their customers.

Sadly for Southeast Asian businesses, there has never been a customer data platform (CDP) where statistics on customers and consumers can be analyzed in one place.

But first, what is a customer data platform?

A customer data platform is a software that creates a database of customers after pulling data from multiple channels, both online and offline.

It’s a type of marketing technology that is gaining a fast momentum over other data systems such as customer relationship management (CRM) software and data management (DMP) platforms.

While CRM assists businesses with customer engagement, DMP is typically used to serve ads and retarget consumers.

Enter Antsomi.

Marketing technology company Antsomi recently released its own CDP software, a first for the Southeast Asian region.

It’s called the Antsomi CDP 365 and this marketing technology software is powered by artificial intelligence engines to unify all existing customer data from multiple sources such as mobile, web, social media, CRM, DMP, POS, offline channels, and more.

The software will then form individual customer profiles, which are then activated across multiple channels that are highly personalized to the customer lifecycle stages.

In short, CDP 365 will be able to provide a personalized marketing experience for consumers across mobile, website, email, conversations, digital ads, in-store, product recommendations and one-to-one engagement.

The software is geared to empowering businesses to understand each of their individual customers’ profiles as well as to drive impactful marketing actions via multiple channels, both online and offline, 24 hours a day, 365 days a year.

Meet the people behind Antsomi CDP 365.

Antsomi CDP365 is the brainchild of co-founders Dinh Le Dat and Serm Teck Choon.

According to them, the idea for Antsomi and Antsomi CDP 365 sparked when the two discovered similarities in their passion for using data to transform businesses of today.

“Data is the new oil of the 21st century. In today’s digital economy, the role of data is central to understanding a business’s strengths, weaknesses, and untapped opportunities,” said Dat, who is Antsomi’s executive chairman as well as co-founder.

“It is important, therefore, that businesses are able to decode their data to understand the nuances of their customer lifecycles and act on them seamlessly across multiple channels. Antsomi CDP 365 provides these businesses with a data-driven platform to decipher this 24-hours a day, 365 days a year.” Serm, who serves as Antsomi CEO and co-founder said that in today’s complex digital world, businesses already collect plenty of data on their customers from multiple sources.

“Without the proper means to make sense of this information, the data becomes overwhelming, confusing, and time-consuming to utilize to drive results. Antsomi CDP 365 aims to address this by empowering companies to automate the consolidation of data to understand their customers’ behavior and drive action accordingly,” Serm said.

“For example, when a customer walks into a retail store, the store manager will be able to recommend products relevant to her, based on her preferences identified in real-time by mapping her mobile device ID, loyalty app and her related online browsing habits. Upon purchase, CDP 365 would then follow up on her customer journey through messaging, email or push notification, to drive the next online purchase to happen, thus driving the 1:1 marketing from online to offline then to online again,” added Serm.

To find out more on CDP 365, click here.

Source: https://sea.mashable.com/tech/10870/southeast-asia-gets-its-first-ai-enabled-customer-data-platform-heres-how-it-works