MarTech & Data for the Era of New Retail

How to strive in the era of new retail? How to leverage MarTech and data to learn more about your customers and convert them into loyal supporters?

The TV show titled “Business Talk” invited Antsomi’s co-founder & CEO, Serm Teck Choon, as a guest speaker to discuss this very topic, alongside the following guest speakers:

Xiao Ma (from the left), Kevin Lee, Serm Teck Choon & Lim Kim Heng

The topic is closely related to Serm’s current work, allowing him to share with the audience how the retail industry can achieve transformation through the use of data.

“Business Talk” is hosted by Xiao Ma. It was aired on Astro, the leading TV operator in Malaysia, on 3rd Oct 2022 (Monday) at 9:30 PM (Malaysia time).

Serm Teck Choon, Antsomi’s co-founder & CEO

Frequently Asked Questions (FAQs)

What is the main message of Antsomi’s website homepage?2026-07-28T21:00:49+07:00

The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.

What does ‘Amplify your business in the AI era’ mean?2026-07-28T21:00:43+07:00

‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.

What types of businesses does Antsomi serve according to the homepage?2026-07-28T21:00:38+07:00

Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.

What are Antsomi’s two purpose-built platforms?2026-07-28T21:00:31+07:00

Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.

What is the O2O growth loop?2026-07-28T21:00:26+07:00

The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.

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