What is the Antsomi Loyalty & Rewards?

The Antsomi Loyalty & Rewards is a loyalty management platform built into Antsomi Data Hub (CDP). By fusing loyalty, CDP data, and engagement with agentic workflows, it integrates missions, commerce, and minigames into one connected system — turning every earn, burn, mission, and referral into a gamified loop that drives repeat visits, deeper engagement, and compounding revenue.

What channels does Antsomi Marketing Hub support?

Antsomi Marketing Hub as customer engagement platform (CEP) supports more 15 channels: Website, E-commerce, Mobile App, Web Push, App Push Notifications, Email Marketing, Conversational CX & Shopping Agents, Loyalty & Rewards, Gamification, Digital Advertising, E-commerce Search, SMS, Zalo, LINE, WhatsApp, Meta Messenger — all orchestrated from one engagement platform.

Is the CDL part of CDP 365 or a separate product?

The CDL is built natively into the Antsomi Data Hub (CDP), which is part of CDP 365. It is not a separate product. However, clients who want deeper AI capability can purchase Antsomi Intelligence 365 as an add-on and customization on top of CDP 365.

What is the Customer Decisioning Layer (CDL)?

The Customer Decisioning Layer (CDL) is an AI intelligence layer of Antsomi Intelligence 365 built into Antsomi Data Hub. Sitting between the data layer and the delivery (engagement) layer, the CDL evaluates every customer's behaviour, intent, and lifecycle stage — and autonomously determines the next best action in real time. No manual rules. Just AI that decides and acts — continuously.

What is the Antsomi Data Hub?

Antsomi Data Hub is the data foundation as customer data platform of CDP 365. It ingests data from every online and offline source, resolves customer identities, and builds a complete 360-degree single customer view across 15+ channels. It also includes the built-in Customer Decisioning Layer (CDL).

What are the five AI-Martech engine within Antsomi CDP 365?

The five seamless integrated engines are: (1) Antsomi Data Hub (CDP) — unifies customer data and builds a single customer view with a built-in Customer Decisioning Layer; (2) Antsomi Marketing Hub (CEP) — delivers personalised cross-channel engagement powered by Gen AI; (3) Antsomi Loyalty & Rewards — turning every earn, burn, mission, and referral into a gamified loop that drives repeat visits, deeper engagement, and compounding revenue; (4) Antsomi O2O Gamification — transforms every customer touchpoint into an immersive Online 2 Offline (O2O) experience — lucky wheels, AR challenges, leaderboards, stamp collections, and referrals; (5) Antsomi E-commerce — fusing social commerce, CDPs, and loyalty into a seamless O2O engine that drives high-velocity revenue across every online and offline touchpoint.

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ENTERPRISE CDP & CEP	GROWTH APPS: LOYALTY & GAMES & COMMERCE
Antsomi CDP 365

Antsomi Data Hub (CDP)	Antsomi Loyalty & Rewards New	CDP 365 on Zalo OA New
Antsomi Marketing Hub (CEP)	Antsomi O2O Gamification New	Antsomi Zalo Mini App
	Antsomi E-commerce New	CDP 365 on LINE OA
		CDP 365 on WhatsApp

ENTERPRISE CDP & CEP

CHANNELS
Conversational Agents	Web & E-Commerce
Zalo OA / ZNS / Mini App	Mobile App
LINE OA / Mini App	Email
WhatsApp / Web App	Push Notifications
SMS	Digital Ads

AI & GEN AI & AGENTIC
Antsomi Intelligence 365New

AI Conversational Shopping	AI Intent Prediction	Revenue Growth Analysis
GenAI & CreativesNew	AI Churn Prevention	O2O Gamified LoyaltyNew
AI Personalization	AI Promotions	Customer Lifecycle Marketing
AI E-commerce Search	AI Inventory Prediction	Up/Cross-sell Analysis

One platform to grow revenue & engagement: CDP, AI, Cross-channel Engagement, Loyalty & Gamification, E-commerce.

Food & BeverageNew

Turning every earn, burn, mission, and referral into a O2O gamified loop that drives repeat visits, deeper engagement, and compounding revenue.

Mall, Supermarket & CPG

Turning every engagement, QR & Bill scan into a seamless omnichannel commerce flow. Convert messaging app conversations into purchases with zero-friction commerce experiences.

Media & Entertainment

Deliver personalised messages and content across every channel: Website, Mobile App and Connected TV with AI-driven predicted audience segments for compounding on-site/GAM ads revenue.