Panel on Digital Transformation

Antsomi’s co-founder & CEO Serm Teck Choon was invited by Chartered Secretaries Malaysia (MAICSA) to share his view on digital transformation in its annual conference held on 4-5 Oct 2023 at Kuala Lumpur.
Serm shared the stage with Ang Boon Chow (BC Ang) and Stacia Lim in the panel discussion moderated by Carol Fung from Malaysia Digital Economy Corporation (MDEC).

Serm shared his view that data plays a significant role as the core of digital transformation, which applies to all industries, including secretarial services. The industry needs to move forward with such a mindset among all the team members in organizations and embrace changes by adopting the right technologies with proper framework.

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The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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