Antsomi CDP 365
Antsomi Data Hub (CDP)
Antsomi Loyalty & Rewards 
CDP 365 on Zalo OA 
Antsomi Marketing Hub (CEP)
Antsomi E-commerce 
Mobile App
Email
Push Notifications
SMS
Digital Ads
Antsomi Intelligence 365
AI Conversational Shopping
Revenue Growth Analysis
O2O Gamified Loyalty
AI Personalization
AI Promotions
Customer Lifecycle Marketing
AI E-commerce Search
Up/Cross-sell Analysis
Retail & E-commerce
Food & Beverage
Mall, Supermarket & CPG
Media & Entertainment
Automotive
About Antsomi
Blog
Videos
Press Release
Contact UsAntsomi at Forbes Vietnam Brand Conference 2023: Utilizing Consumers’ Footprints for Data-driven Marketing
Antsomi’s co-founder & chairman, Dinh Le Dat, was invited by Forbes Vietnam as a keynote speaker for its Brand Conference 2023 held at Ho Chi Minh City on 17th October 2023.
Forbes Vietnam hosted the Brand Conference 2023 under the theme “From Creativity to Legacy.” In the conference, the industry experts and leaders offered valuable branding development insights amid customer behavior changes and new technologies creating new branding trends.
In his presentation, Dat shared the below pointers:
1. From Creativity to Legacy – Dat shared his view that creatives are a total brand experience that brands need to deliver to their consumers, and that is beyond product and pricing. The “Legacy” is about how brands can grow the customer lifetime value (CLV), and this triggers the marketing framework named “Lifecycle Marketing Model.”
2. Lifecycle Marketing Model – For the first time in Vietnam, Dat presented the concept of how a brand maximizes the marketing and sales ROI with a sustainable model for business growth driven by Lifecycle Marketing Model where all the consumers’ touch-points are activated with data-driven marketing campaigns. These include anonymous touch-point with digital ads (click and visit website), 1st purchase to N-th purchase, loyalty building, and lapsed.
3. Communication Transformation – Data-driven communication provides a 2-way communication between brands and consumers, which involves various customer engagement stages such as anonymous stage at the upper funnel up to loyalty stage at the lower funnel. And at the core of Communication Transformation, there is a Customer Data Platform (CDP) that drives the total brand experiences for brands to maximize its LTV (Lifetime Value).
Antsomi is a regional marketing technology company building the first AI-enabled customer data platform, named CDP 365, native to Southeast Asia. CDP 365 has been recognized by CDP Institute as Delivery CDP, while it was also included in Forrester’s “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” Report.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
Share This Story, Choose Your Platform!
Subscribe to our newsletter
By submitting this form, you agree to receive communications from Antsomi about our products and services. You may unsubscribe at any time. See our Privacy Policy for details.
This site is protected by reCAPTCHA and the Privacy Policy and Terms of Service apply.
