Offline to Online: How to Digitally Transform Your Retail Business & Drive In-Store Sales

August 17, 20211 min read
Offline to Online: How to Digitally Transform Your Retail Business & Drive In-Store Sales

Amazon AWS team successfully organized its Tech Talk Series episode 4 with the topic of “Offline to Online: How To Digitally Transform Your Retail Business And Drive In-Store Sales” on 17th August 2021 (Tuesday). The webinar attracted over 70 C-level and senior personnel attending the 90-minute session.

The webinar featured a group of speakers from Hong Kong, Malaysia, Singapore, and Vietnam to discuss the topic regionally. They are the webinar moderator, AWS’s Olivier Klein, and panelists, including Au Chau Fashion And Cosmetic Co., Ltd (ACFC)’s Chinh Dinh, Abeo International’s Colin Lian, and Antsomi’s co-founder & CEO, Serm Teck Choon.

Serm was excited with the discussion points at the webinar: “Personally, I have learned so much from the moderator, Olivier Klein, and my fellow panelists, Chinh Dinh and Colin Lian, in our panel discussion. We discussed various topics ranging from online-offline, data, omnichannel, and how technologies can help retailers navigate in this very different time.”

The AWS’s CxO Tech Talk series aims to provide the audience with wider views and ideas from tech company leaders and a playground for all C-levels to network, share, and discuss challenges and opportunities in a win-win business position.

Frequently Asked Questions (FAQs)

What is the main message of Antsomi’s website homepage?2026-07-28T21:00:49+07:00

The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.

What does ‘Amplify your business in the AI era’ mean?2026-07-28T21:00:43+07:00

‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.

What types of businesses does Antsomi serve according to the homepage?2026-07-28T21:00:38+07:00

Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.

What are Antsomi’s two purpose-built platforms?2026-07-28T21:00:31+07:00

Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.

What is the O2O growth loop?2026-07-28T21:00:26+07:00

The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.

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