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Contact UsMDA d-Conference 2025: Rise of the Agentic Era
On 12 June 2025, Antsomi’s co-founder & CEO, Serm Teck Choon, was invited by Malaysian Digital Association (MDA) to moderate a panel titled “Rise of the Agentic Era: How will AI Agents drive the next chapter of marketing personalisation?” in MDA’s d-Conference 2025.
This session brought together top industry leaders to explore how AI agents are transforming the way brands engage with consumers on a personal level:
🎤 Vincent Pang – Managing Director APAC, Locala
🎤 Saravanan Asogan – Executive Director, Publicis Media
🎤 Cindy Eliza Vaz – Chief Digital Officer, IPG Mediabrand
The panel discussion explored the following topics and generated numerous interesting ideas.
- What does the “Agentic Era” mean to you in the context of marketing, and how does it differ from traditional AI use in marketing automation?
- Are AI agents just an evolution of existing personalisation tools, or do they represent a complete paradigm shift in customer engagement?
- How do AI agents reshape the customer journey — from discovery to purchase to retention — in ways marketers couldn’t achieve before?
- What kind of competitive advantages can CMOs expect from deploying autonomous AI agents for personalisation compared to rule-based systems?
- What role do CDPs (Customer Data Platforms) or similar tech stacks play in powering AI agents in marketing?
- What kind of organisational or team structure changes are needed to adopt AI agents effectively — do we need “agent managers”?
MDA d-Conference and d Awards are not only about the industry and businesses but also about connection and friendship.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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