Antsomi proudly participated in Vietnam MarTech Day 2024, themed “Fusion to Future,” held on Friday, 1 November 2024, at the BMC Convention Center in Hanoi, Vietnam. The event brought together approximately 200 marketing and technology professionals eager to explore the latest advancements in MarTech. As a Gold Sponsor, Antsomi joined industry leaders and innovators to share knowledge and engage in high-impact discussions, aiming to drive Southeast Asia’s MarTech landscape forward.
Key Highlights of Antsomi’s Participation at Vietnam MarTech Day 2024
Antsomi played a central role in a keynote presentation and panel discussions, offering expertise and insights that underscore our commitment to advancing MarTech in Southeast Asia.
Dr. Dinh Le Dat, Chairman & Co-founder of Antsomi, joined forces with Mr. Tinh Nguyen, Founder & Chairman of Vietnam MarTech, to deliver an in-depth keynote titled Vietnam MarTech Landscape Report 2024 – 2025. Presenting the Vietnam MarTech Landscape Report 2024-2025, they highlighted key trends shaping the region and underscored Vietnam’s growing role in the global MarTech ecosystem.
This session provided an invaluable resource for attendees to understand the current landscape, anticipate future developments, and align their strategies with upcoming trends.
In the Panel Discussion titled “MarTech Enablement – From Vision to Reality,” Dr. Dat explored the journey of MarTech enablement. He shared actionable insights into transforming MarTech visions into operational realities, addressing both challenges and opportunities. The discussion offered practical takeaways for business leaders and marketers aiming to harness technology for marketing transformation and efficiency.
Three Major Highlights from Vietnam MarTech Day 2024
The event provided insights into the rapid growth and unique developments shaping the MarTech industry in Vietnam and globally. Key highlights included:
- Global MarTech Landscape 2024
The global MarTech landscape now includes 14,106 marketing technology products—an increase of 3,068 from last year’s 11,038, marking an astounding 27.8% growth year-over-year. This rapid expansion demonstrates MarTech’s critical role across industries, mainly driven by the rise of generative AI, which fueled over 1,000 new companies within a year. - Vietnam MarTech Landscape 2024
Vietnam’s MarTech ecosystem grew with over 40 new solutions added this year, bringing the total to around 150. These solutions span categories like Customer Data Platform (CDP), CRM, E-commerce, Social Commerce & Livestreaming, AdTech & Agencies, and Marketing Automation & Engagement Platforms. Vietnam stands out as a hotbed for CDP development, with more than five local CDP vendors actively contributing to this rapidly evolving space. - Vietnam MarTech Report 2024
The first Vietnam MarTech Report 2024 united insights from around 100 leading digital and MarTech experts. This report delves into AdTech, MarTech, and MadTech; MarTech maturity and skill sets; MarTech engineering; AI opportunities for Vietnam; and MarTech adoption across B2B, B2C, and SMEs. A unique feature of the report is its comprehensive survey on Vietnam MarTech trends for 2025, revealing how Vietnamese brands are shifting toward Omnichannel, AI-driven marketing, data-driven strategies, and automation.
Antsomi’s Commitment to the MarTech Community
Our participation at Vietnam MarTech Day 2024 exemplifies Antsomi’s commitment to nurturing MarTech innovation and growth in Southeast Asia. We believe in empowering businesses with data-driven, scalable solutions that make marketing operations more efficient and impactful.
Stay tuned for more updates as we continue driving the future of marketing technology across Southeast Asia.
For more details about the event, please visit the official website.