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Contact UsThe Star on MAA Education Series Event Hosted by Antsomi & Infobip
The Star, Malaysia’s leading English daily, ran a story to report about the recent MAA Education Series event titled “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.”
This event was a collaboration among the Malaysian Advertisers Association (MAA), Antsomi and Infobip. It was organised by MAA and hosted by Antsomi and Infobip.
The MAA stand at the forefront of the Malaysian marketing and advertising landscape, championing the interests of a diverse spectrum of brand owners, and acting as a unified voice for the industry. In a role that extends beyond representation; the MAA are co-architects of the advertising standards and regulatory practices in Malaysia, engaging actively with government bodies, advocating for member interests, industry-wide issues, as well as addressing critical agendas like media transparency and curating a conducive environment for businesses and brands in Malaysia to thrive.
Antsomi is a regional marketing technology company building an AI-enabled customer data platform (CDP) named CDP 365, empowering businesses to harness the power of customer data for enhanced personalization and engagement across various channels.
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey.
Please check out more details about the event in this blog post by Antsomi.
Below is the full image of the article:
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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