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Contact UsHow Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation
Antsomi’s co-founder & CEO, Serm Teck Choon, was invited by DAAT Day 2023 as a guest speaker to present a session titled “How Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation” alongside Russell Conrad, Founder & Managing Director of Audience IQ, on 31st August 2023.
DAAT Day is one of the largest digital events in Thailand, and it’s organized by Digital Advertising Association Thailand (DAAT). It’s attended by over a thousand industry people who play key roles in driving the digital industry in the country.
Serm shared with the audience how the customer data platform (CDP) works and its overview, with a case study on how Vietnam’s leading jewelry retailer, PNJ, uses CDP to empower its business operation and marketing activities with AI-driven personalisation and marketing automation.
Conrad then shared another case study related to Dunlop Thailand and how the company uses CDP to empower its loyalty programme to boost retention rates and repeat purchases among its customers.
DAAT Day 2023, which was held at Centara Grand and Bangkok Convention Centre, also offered a good opportunity to meet with industry friends from the region.
Frequently Asked Questions (FAQs)
The homepage leads with the headline ‘Agentic AI for Intelligent Growth’ and positions Antsomi CDP 365 as a 5-in-1 AI-martech single platform to grow revenue and engagement across six capabilities: CDP, AI Personalisation, Cross-channel Engagement, Loyalty & Rewards, O2O Gamification, E-commerce.
‘Amplify your business in the AI era’ is Antsomi’s aspirational call to action — it captures the idea that AI, when properly data and context of customers deployed through an agentic platform, can magnify every business outcome: more revenue, deeper engagement, higher lifetime value.
Antsomi serves leading Southeast Asia enterprises, retail chains, and F&B brands across Asia — specifically omnichannel retailers, F&B chains, media companies, and e-commerce businesses.
Antsomi’s two platforms are: Antsomi CDP 365 — a customer data platform with cross-channel engagement that connects every touchpoint marketing, gamified loyalty with e-commerce and customer teams need; and Antsomi Growth 365 — an agentic growth solution for omnichannel businesses, driving loyalty, gamification, and O2O growth through autonomous AI workflows, as embedded Antsomi Intelligence 365.
The O2O (Online to Offline) growth loop is Antsomi’s approach to connecting digital and physical customer touchpoints into a single, continuous growth engine — unifying 360-degree customer views with cross-channel engagement and gamified loyalty orchestration to drive lifetime value across the entire customer lifecycle.
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